Here at Umami Design for Food, we thrive on helping our clients make a real splash in the food industry. We were particularly excited to partner with the fantastic Pacific West Foods for the highly anticipated Lunch! 2024 show, providing a comprehensive package of design, build, marketing planning, and on-the-ground support. It was a fantastic opportunity to showcase their premium seafood offerings to a key audience, and we were thrilled to be a part of their success.
Pacific West Foods are true leaders in the frozen seafood sector, known for their commitment to quality, innovation, and creating convenient solutions for foodservice professionals. 1 Their extensive range, from classic fish fillets to exciting value-added products, is a staple in many kitchens. 1 For Lunch! 2024, they wanted to make a significant impact, and that’s where we came in.
Our collaboration with Pacific West Foods was multifaceted, encompassing several key areas:
Stand Design and Build:
First impressions are crucial at any trade show, and Lunch! is no exception. We worked closely with the Pacific West team to design and build a stand that was not only visually appealing and on-brand but also highly functional for showcasing their products and engaging with visitors.
- Eye-catching aesthetics: We crafted a design that reflected Pacific West’s premium image, using vibrant visuals of their delicious seafood and clear, impactful branding.
- Product focus: The stand was strategically laid out to highlight their key product ranges, making it easy for attendees to see the variety and quality on offer.
- Engagement zones: We incorporated areas for product sampling, demonstrations, and comfortable meeting spaces to facilitate meaningful conversations with potential clients.
- Practical considerations: Functionality was key, ensuring ample storage, easy access for staff, and effective display solutions for frozen samples.
Marketing Planning and Support:
A successful presence at a major event like Lunch! requires careful planning and execution. We worked hand-in-hand with Pacific West to develop and implement a targeted marketing strategy:
- Pre-show promotion: We assisted in creating engaging content for social media and email marketing to generate buzz and encourage visitors to seek out the Pacific West stand.
- Show collateral: We designed and produced high-quality brochures, flyers, and other marketing materials to provide attendees with key information about Pacific West’s products and services.
- On-site support: Our team was present at Lunch! 2024, working alongside the Pacific West team to ensure the smooth running of the stand, engage with visitors, and provide marketing support throughout the event. A special mention must go to Michelle Dalley, who was an integral part of our on-site team, bringing her expertise and enthusiasm to the Pacific West stand throughout the show. Her hard work and dedication were invaluable to the success of their presence.
- Post-show follow-up: We also provided guidance on post-show communication strategies to nurture leads and maximise the return on investment from the event.
A Resounding Success:
Lunch! 2024 proved to be a resounding success for Pacific West Foods. Their stand was consistently busy, attracting a high level of interest from key decision-makers in the foodservice industry. The combination of a striking stand design, effective marketing, and the quality of their products – supported by the fantastic on-the-ground efforts of our team, including Michelle – created a truly impactful presence.
We were delighted to hear the positive feedback from the Pacific West team regarding the design, build, and marketing support we provided. It’s incredibly rewarding to see our efforts, and the dedication of individuals like Michelle, contribute to our clients’ success and help them forge valuable connections within the industry.
If you’re looking to make a significant impact at your next trade show or require expert design and marketing support for your food business, we’d love to chat. Get in touch with the Umami Design for Food team – we’re ready to help you serve up success!
