We’re not only celebrating the launch of the brilliant new website🚀for our client, DAIRY DEN(UK) LTD, but also the unveiling of their fresh, updated logo.
I’m pretty sure you’ll have tasted Dairy Den gelato🍧 – you just may not have realised it!
Trust me when I tell you they’re an industry hidden secret!
We’ve been working with Dairy Den to update their brand identity with a slight tweak and to create supporting marketing materials to help them build new connections and opportunities.
In addition we completed a deep dive on the foodservice sector to scope out opportunities for sales, plus insight into their competitors. This insight helped us shape the marketing comms that we provided. We also wrote a target customer listing and identified the key people, range gaps and opportunities.
At Umami Design for Food we believe that marketing should always have a sales focus.
Of course, to complete this project properly, this involved sampling some of their incredible artisan range, including a Spicy Guava Sorbet! Delicious.
Michelle visited their site in Croydon to really get under the skin of the business, but all other meetings were held on Teams to keep the project moving.
It’s been a real pleasure working alongside the fantastic team at Dairy Den. They’re dedicated to creating innovative, authentic gelato to delight their customers, and their revitalised brand identity and website now perfectly complements their commitment and vision.
The new website makes it even easier to explore their delicious range and discover their story. Talk to Francesco Trani to find out more about how Dairy Den could be an innovative gelato partner for your business.
Of course, you’ll 100% need to try the gelato too!
Visit the new website at www.dairyden.co.uk
