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Umami paste and marketing strategy plan
coffee mug for creative agency
Creating a brand identity book for graphic designers
Food industry trade press magazines, The Grocer, The Caterer, H2O publishing, Café Life Magazine, OOH magazine

How can we help?

So, you’ve come to this page to take a look at the services we offer.

Let’s be honest, you’re busy, you’ve possibly heard of Umami from seeing the team on LinkedIn or over on Instagram. You’re probably in the food or drink industry, and you definitely don’t have a lot of time to spare. That’s why we’ve tried to make it easy for you, by showing a few examples of our portfolio through the site. We’ve been designing websites and brands for over 25 years and when you combine that with over 30 years working in the food industry, we like to think we‘d be well placed to help your business.

The choice is yours whether to read on, or simply get in touch and let’s see if we can help?

Creating beautiful websites for the food industry

Umami websites are hand crafted and bespoke to each client. We place the experience of the user at the centre of an approach that balances design and functionality. We want the online experience to be memorable for each visitor, balancing intuitive user experience with engaging visuals.

We are passionate about designing purposeful, beautiful, and practical websites for our customers who are often food producers, food and drinks manufacturers, or food wholesalers from the South West and across the rest of the UK.

To make a website a joy and one that visitors keep coming back to, we need to make sure the end-user can access information easily, the website needs to be intuitive with clear calls to action. Everything that sounds simple disguises the work and experience that goes into that simplicity, and that is where we excel.

A website is only one part of your marketing and although it is very important, it needs to be consistent with your overall brand messaging. From the logo design and brand colours, through to the imagery that you use and importantly, tone of voice.

Remember, it’s not only customers that you are looking to engage with, your prospects, customers, team members and industry peers will also take a look. Make sure it is a good as possible!

In addition, you need to make sure that your website is kept up to date. Often websites are launched and then left to gather dust with no changes! For some customers we manage their website as part of our outsourced food marketing manager role, get in touch to find how that could work for your business.

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Pacific West

As the outsourced marketing manager for Pacific West we were asked to create a new website to showcase their extensive seafood range.
The website is easy to navigate and provides the site visitor with excellent visuals to clearly see the application of the product, together with cooking instructions and nutritional information.

www.pacificwestfoods.co.uk

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Funnybones

Umami were commissioned to create a vibrant, foodie website for Funnybones to showcase their extensive range of world foods. The clever navigation and CMS means that there are multiple ways customers can find the products they are looking for and also be inspired with new ideas. The site is highly visual and makes you hungry as you look at it!

www.funnybones.co.uk

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Premier Fish

The Premier Fish website is designed for both trade and home delivery seafood customers, meaning that the messaging needs to be simple and easy to navigate.
There is an ecommerce platform in the site to take home delivery orders, meaning we can update the site easily and quickly with the latest offers and new products.

www.premierfish.net

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Procurement Partners

The brief from Procurement Partners was to create a stylish, visual, foodie website to engage potential customers in the hospitality sector.
Umami stepped up to the challenge by creating this website and also writing the content as part of the brief.

www.procurement-partners.co.uk

Responsive website design for Pacific West seafood food wholesaler and distributor

Pacific West
As the outsourced marketing manager for Pacific West we were asked to create a new website to showcase their extensive seafood range.
The website is easy to navigate and provides the site visitor with excellent visuals to clearly see the application of the product, together with cooking instructions and nutritional information.

www.pacificwestfoods.co.uk

Website and graphic design for Funnybones food company on desktop and mobile device

Funnybones
Umami were commissioned to create a vibrant, foodie website for Funnybones to showcase their extensive range of world foods. The clever navigation and CMS means that there are multiple ways customers can find the products they are looking for and also be inspired with new ideas. The site is highly visual and makes you hungry as you look at it!

www.funnybones.co.uk

Website design shown on desktop, mobile and tablet for food processor and delivery company

Premier Fish
The Premier Fish website is designed for both trade and home delivery seafood customers, meaning that the messaging needs to be simple and easy to navigate.
There is an ecommerce platform in the site to take home delivery orders, meaning we can update the site easily and quickly with the latest offers and new products.

www.premierfish.net

Responsive website design on laptop, mobile and tablet for food procurement company

Procurement Partners
The brief from Procurement Partners was to create a stylish, visual, foodie website to engage potential customers in the hospitality sector.
Umami stepped up to the challenge by creating this website and also writing the content as part of the brief.

www.procurement-partners.co.uk

Helping sell your food products online with simple ecommerce websites

We have worked on ecommerce sites many times over the years, but in the last year with the explosion of online sales, we’re seeing more companies looking to maximise the opportunity for sales revenue through ecommerce sites.

Maybe you’ve already tested the water and are looking to refresh your ecommerce website, or your looking to launch your first ecommerce site for your food business. Whatever your situation is, talk to the team at Umami, we’ve helped many food businesses sell products online and understand the challenges and opportunities to help you drive revenue.

To help food and drink businesses looking to launch an ecommerce store, we wrote a 15 step checklist to consider. You can access the FREE guide to driving sales for your food business here.

Free download brochure designed for food businesses to drive sales through marketing

Here's what customers are saying

“In the 3 years I have worked with Umami, primarily launching & establishing a new foodservice supply proposition in the London market, Michelle has proved an invaluable resource. Michelle’s in-depth understanding of foodservice supply, the hospitality industry & food in general, combined with a proactive, innovative, organised and upbeat approach, meant Michelle very quickly felt like part of our team.”

Rob Shears
Head of Commercial – Fairfax London

The food industry is all about looking good!

Graphic design, packaging design, logos, brochures, folders, catalogues, collateral material and the list goes on…
The food industry is all about aesthetics, so it’s essential your business looks good to help you win opportunities and retain business.We live and breathe graphic design and, to a large extent it is the foundation of all our work. Your brand is priceless but do you really reflect its true value?

Graphic design is embedded in your website, sales presentations, business cards, advertising, in fact all communications.

Your brand is what people see when they look at your business, first impressions count and impression management is what our business is all about. Our goal is to help you stand out from the crowd using attention grabbing graphic design to strategically communicate your marketing messages via high quality aesthetics.

Whether it’s a new logo design, brochures and flipbooks, exhibition design work or anything else, it all starts with a conversation.

We like to use good old fashioned sketches with pencils to get started, it’s a tried and trusted process we’ve used to create many brands. Get in touch and we’ll sharpen our pencils ready!

  • Logo and brand design for food company Una Vita
  • Graphic design exhibition graphic for food manufacturing company
  • Food packaging design for mince pie box for food manufacturer
  • Logo and brand design for food manufacturer shown on a business card

Brand Management

At Umami, we help food businesses understand their brand values and position, as seen from your customers, team members and industry point of view.

By taking food companies on a brand strategy journey we help you discover the value you add to those stakeholders and then help you to use this incredibly valuable information to underpin your marketing message and comms. We also help you to reposition it to attract new business that fits your business model.

And, because we understand the complexities of the food industry we get on with it quickly and cost effectively to provide you with an in depth review and most importantly, a set of recommended actions. Get in touch to find out how this could work for your food business.

Photography

We know that a picture paints a thousand words, but the power of great food photography can hopefully help you sell more than a thousand meals!

Simply put, we buy with our eyes. Every food brand relies on quality photography to showcase their product, whether it’s pack shots, simple product shots or a full styled photo shoot, a wide range of product photography is an essential part of your brand assets.

Our creative director, Haddon Sullivan, has a lifelong passion for photography and of course has professional photography gear and pro studio lighting, plus our office doubles as a studio too.

Specialist areas of work include on site restaurant, studio food and factory shoots.

We offer a range of photographic services, and with over 30 years’ experience in photography direction – you can be sure we know what it takes to create a great food image.

Food photography with photographer to show seafood and fish

We buy with our eyes, showcase your food with style

With over 25 years’ print experience behind us, we have delivered a huge list of print media such as magazines, brochures, catalogues, folders, insert, stationery and collateral media. Our early history was based in publishing before we grew with digital media. We have huge experience in all print medias such as digital print, litho, web offset and wide format. In our opinion the mass of information from electronic media will not take away the significance of print.

What’s more, our expertise enables us to choose the right process for your job whatever your quantity or requirements – low volume and quick turn-around digital printing, highest quality and high volume offset lithography or very large quantity web offset printing.

We deal with trade only printers and with our buying power we command very competitive pricing for our clients – our printers are familiar with our attention to detail and are well used to press passes for print critical print jobs.

We see it as our duty is to manage the entire proofing and printing process giving you complete peace of mind. The best quality printing, within your deadline and without any complications at an affordable price.

  • Food packaging design for jars and boxes for honey company
  • Graphic design of food industry wholesaler and manufacturer
  • Coffee and drinks brand design and brochure design for print and flipbooks
  • Exhibition and roller banner design for food manufacturer and distributor
  • Brochure for food manufacturer and distributor showing street food
  • Business card design and print for food manufacturer
  • Flyer design and print for food industry
  • Food industry brochure design and print for food suppliers
  • Printed brochure design for food manufacturers in the meat industry